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The Onion

Type	Parody news organization
Format	Tabloid and Website
Owner	Onion, Inc.
Editor	Will Tracy[1]
Founded	1988
Headquarters	The Onion's corporate headquarters & editorial offices are both located in Chicago, Illinois, United States
Circulation	400,000[2]
Official website	theonion.com

The Onion is an American news satire organization. It is an entertainment newspaper and a website featuring satirical articles reporting on international, national, and local news, in addition to a non-satirical entertainment section known as The A.V. Club. It claims a national print circulation of 400,000 and says 61 percent of its web site readers are between 18 and 44 years old.^[2][4] Since 2007, the organization has been publishing satirical news audios and videos online, as the "Onion News Network".^[5] Web traffic on theonion.com amounts to some 7.5 million unique visitors per month.^[6]

The Onion's articles comment on current events, both real and fictional. It parodies such traditional newspaper features as editorials, man-on-the-street interviews, and stock quotes on a traditional newspaper layout with an AP-style editorial voice. Much of its humor depends on presenting everyday events as newsworthy and by playing on commonly used phrases, as in the headline "Drugs Win Drug War."

A second part of the newspaper is a non-satirical entertainment section called The A.V. Club that features interviews and reviews of various newly released media, as well as other weekly features. The print edition also contains restaurant reviews and previews of upcoming live entertainment specific to cities where a print edition is published. The online incarnation of The A.V. Club has its own domain, includes its own regular features, A.V. Club blogs and reader forums, and presents itself as a separate entity from The Onion itself.

[edit] History

This section needs additional citations for verification. (February 2008)

The Onion's office in New York City

The Boulder, Colorado office on "The Hill"

Tim Keck and Christopher Johnson, juniors at the University of Wisconsin–Madison, founded The Onion there in 1988.^{[citation needed]} The following year, they sold it to Editor-in-Chief Scott Dikkers and Advertising Sales Manager Peter Haise for less than $20,000 ($16,000, according to the Washington Post;^[1] a 2003 Business 2.0 article reported the figure was $19,000^[7]). Reportedly, it was Chris Johnson's uncle, Wm. Nels Johnson, who came up with the idea to name the paper The Onion.^[8] "People always ask questions about where the name The Onion came from," said former President Sean Mills in an interview with Wikinews; "and, when I recently asked Tim Keck, who was one of the founders, he told me...literally that his uncle said he should call it The Onion when he saw him and Chris Johnson eating an onion sandwich. They had literally just cut up the onion and put it on bread." According to former Editorial Manager, Chet Clem, their food budget was so low when they started the paper that they were down to white bread and onions.^[9]

At first, The Onion was a success in a limited number of cities and towns, notably those with major universities (e.g. Madison, Milwaukee, Chicago). Originally the entire bottom three inches of the paper could be cut off for coupons to local Milwaukee and Madison establishments, such as inexpensive student-centered eateries and video rental stores.

The creation of its website in 1996 allowed it to receive national attention. In 2000, as the publication had broken through to the mass market, The Onion was approached by Comedy Central for a buyout that would broaden the scope and reach of The Onion's brand of satire into other forms of media. In early 2001, the company relocated its offices to New York City. The paper continues to make occasional Madison references, placing odd stories in surrounding towns or running photographs of local landmarks to illustrate stories set elsewhere. In April 2007, The Onion launched The Onion News Network, a web video sendup of 24-hour TV news.

The paper's founders went on to become publishers of other alternative weeklies: Keck of the Seattle weekly The Stranger and Johnson of the Albuquerque Weekly Alibi.

Scott Dikkers is The Onion's longest-serving Editor-in-Chief (1988–1999, 2005–2008).^[10][11]

In January 2009, Mills left the company explaining that "the time has come for a new challenge."^[12]

In April 2009, The Onion was awarded a Peabody Award that noted "the satirical tabloid's online send-up of 24-hour cable-TV news was hilarious, trenchant and not infrequently hard to distinguish from the real thing."^[13]

In July 2009, various news outlets began reporting rumors of an impending sale of The Onion to a large media company.^[14] A further rumor indicated that such a sale would be announced on Monday, July 20, 2009.^[15] The purported sale was ultimately revealed as fictional Publisher Emeritus T. Herman Zweibel stating he'd sold the publication to a Chinese company, resulting in a week-long series of Chinese-related articles and features throughout The Onion website and publications.^[16][17] On Wednesday, July 22, 2009, The Onion editor Joe Randazzo clarified the issue on National Public Radio's All Things Considered, saying: "I'm sure there are many Chinese conglomerates out there that would love to buy The Onion. We are, in fact, still a solvent independently owned American company."^[18] In 2000, Campus Circle, established in 1990, formed a relationship with The Onion as Campus Circle Media (CCM).^[19]

In August 2011, The Onion's website began testing a paywall model requiring a $2.95 monthly or $29.95 annual charge from non-U.S. visitors who want to read more than about five stories within 30 days. "We are testing a meter internationally as readers in those markets are already used to paying directly for some (other) content, particularly in the UK where we have many readers," said Onion, Inc. chief technology officer Michael Greer.^[20][21][22] This new attempt at a paywall comes 6 years after the removal of the ill received Onion Premium paywall which launched in 2004 and was taken down in 2005.^[23][24] Clearing the browser's cache will reset the limit back to zero.

In September 2011, it was announced that The Onion would move its entire editorial operation—including print & Onion News Network—to Chicago by the summer of 2012. The news of the move has left many of the writers—who moved with the publication from Madison, WI to New York City in 2000—“blindsided” putting them in a position to decide whether to uproot themselves from New York City and follow the publication to Chicago or not. Chicago is already home to the company's corporate headquarters.^{[25][26][27][28][29][30]} At a comedy show on Tuesday September 27, 2011 current editor-in-chief Joe Randazzo announced that he would not be joining the staff in Chicago.^[31] Further details of the internal issues surrounding the Chicago move—including an attempt for writers to find a new owner—are detailed in March 2012 articles in The Atlantic & New York Magazine.^[32][33] According to a March 31, 2012 in the Chicago Tribune founding editor Scott Dikkers has returned to editorially helm the publication stating that he hopes to find a "younger and hungrier" pool of talent than what was available in New York City. "The Onion is obviously always going to draw talent from wherever it is," Dikkers said. "In Madison, people used to just come in off the street … and we'd give them a shot. The Onion has always thrived on the youngest, greenest people."^[34][35]

In August 2012, it was revealed that a group of former The Onion writers have teamed up with Adult Swim to create comedy videos. “The Onion writers had nothing else going on, and AdultSwim.com wanted to take advantage of that. But only because they smelled a business opportunity. Adult Swim is just looking at it from a business standpoint.”^[36]

[edit] Distribution

The Onion's print edition is distributed free in Madison, Milwaukee, New York City, Chicago, Minneapolis-St. Paul, Denver, Indianapolis, Boulder, Austin, Omaha, Santa Fe,^[37] Toronto,^[38] Ann Arbor and Columbus.^[39] It is also available by mail through paid subscription. From 2005 to 2009, Los Angeles and San Francisco editions were published but discontinued in May 2009 because of a lack of advertising revenue.^[40]

In October 2010, The Onion announced four new business partnerships with media organizations across the U.S. including The Denver Post, Austin American-Statesman, St. Paul Pioneer Press and Wisconsin State Journal. Under the terms of the agreements The Onion maintains complete creative control while the four partnering media companies assume business management responsibilities for the newspaper's local distribution.^[41] Shortly thereafter, The Onion announced a similar deal with The Philadelphia Inquirer that brought the paper to Philadelphia for the first time, increasing the total number of markets where The Onion is printed and distributed to ten.^[42]

In March 2012, the Washington, D.C. & Philadelphia editions of the publication ceased publication with Mark Block of Philadelphia Media Network—the publication’s local partner—stating the print edition did not make enough money, “We put together a business model and it wasn’t working to our expectations. But we do believe The Onion has great potential to find a partner where that success can be achieved.”^[43][44]

In July 2012, the Toronto, Ontario, Canada edition of the publication ceased operations with Toronto Star publisher and SMG president John Cruickshank—the publication’s local partner—stating, "We are announcing today that Star Media Group will be suspending publication of the Toronto edition of The Onion, the U.S.-based weekly news parody newspaper, due to economic pressures that have resulted in declining advertising revenues."^[45][46]

[edit] Regular features

Regular features of The Onion include:

• "STATshot", an illustrated statistical snapshot which parodies "USA Today Snapshots"
• The "Infograph" (a.k.a. "Infographic"), with a bulleted list of items on a theme.
• Point-Counterpoint
• Guest opinion pieces and regular columnists
• Bizarre horoscopes
• "News in Photos", a feature with photographs of seemingly common or inconspicuous things labelled with captions revealing a hidden thing about it; the photos may also be of people, both famous and anonymous.
• "The ONION in History", a front page produced in the style/format of newspapers of an earlier era, from the book Our Dumb Century
• "In the News" photograph and caption with no accompanying story (such as "Frederick's of Anchorage Debuts Crotchless Long Underwear", "National Association Advances Colored Person", and "Owls Are Assholes".)
• "American Voices" (formerly called "What Do You Think?"), a mock vox populi survey on a topical current event. There are three respondents, down from the original six, for each topic, who seem to have been chosen intentionally to represent a diverse selection of ages, races, and socio-economic classes. Although their names and professions change daily, photos of the same six people are always used. One of them is often described as a systems analyst.
• An editorial cartoon drawn by "Kelly", a fictional character; the cartoons are actually the work of Ward Sutton.^[47] The comic—the most controversial feature in The Onion^[9]—is a deadpan parody of conservative cartoons, as well as editorial cartoon conventions in general.^[47] Roughly half of the cartoons feature the Statue of Liberty, usually shedding a single tear.

The website was redesigned in 2005:

• All archives were returned to being free; and Onion Premium, a failed attempt at a paid-subscriber model section of the site, was discontinued.
• "What Do You Think?" became "American Voices," with the question updated every weekday, and only three responders for each question, instead of six.
• "In the News" was retitled "From the Print Edition"
• The Onion began publishing web-only content on a daily basis, such as a daily fictional stock market analysis titled "Stock Watch" (one of which appears in the print edition every week), a web opinion poll titled "QuickPoll" (since discontinued), "National News Highlights" of three regional stories, the cover of The Onion Weekender (a parody of PARADE magazine), The Onion Magazine (a parody of The New York Times Magazine), and OSN The Magazine (a parody of ESPN The Magazine) and The President's Weekly Radio Address.
• The nationally syndicated Onion Radio News, a brief audio clip read by anchor Doyle Redland, became a daily feature. In early 2006, Onion Radio News podcast was launched, and quickly shot to No. 1 on the iTunes list of top podcasts.
• A sports section was introduced, having archival material from old issues in addition to new articles (such as "Matt Leinart Wins Beauty Portion of 2006 NFL Draft") and rotating headlines such as "New York Rangers Honor Proud Madison Square Garden Tradition by Losing". This has since been expanded into the full-fledged OSN section.

The Onion website is updated every day, most significantly (and historically before the move to daily updates) on Wednesday afternoons; and The Onion newspaper is distributed on Thursdays. More recently, the website was moderately redesigned. Changes included:

• The President's Weekly Radio Address was discontinued.
• A new navigation bar was added to the top of most pages, excluding OSN, with links to video, ONN on TV, Sports, Politics, the other sections (see below) and News Beat.
• A new section termed "News Beat" was introduced, gathering fake weather reports and featured quotes, interactive quizzes and polls, the cover to the most recent editions, and what stories are popular right now.
• The Opinion, Local, Sci & Tech, and Entertainment sections were linked at the bottom of the home page, filed under 'More' on the new navigation bar.
• A new video series titled The Onion Review showcasing some of the top stories in The Onion and related media from the week.
• ONN online segments had their graphics updated, specifically to match the ONN TV series in the lower-thirds.

[edit] Reporters and editors

This section is about an event or subject but does not specify the time period.. Please help improve it to include this information as Wikipedia is viewed by a worldwide audience. The talk page may contain suggestions. (October 2009)

The current Editor of The Onion is Will Tracy; and the writing staff is Todd Hanson, John Krewson, Chad Nackers, Seth Reiss, and Dave Kornfeld. Past writers have included Mark Banker, Max Cannon, Amie Barrodale, Rich Dahm, Mike DiCenzo, Megan Ganz, Dan Guterman, Janet Ginsburg, Tim Harrod, David Javerbaum, Ben Karlin, Peter Koechley, Carol Kolb, Tom Scharpling, Maria Schneider, Robert D. Siegel and Jack Szwergold. The Onion does not accept unsolicited freelance contributions. The Onion News Network is directed by J.J. Shebesta.

[edit] The Onion News Network

Main article: Onion News Network

In March 2007, The Onion launched The Onion News Network, a daily web video broadcast that had been in production since mid-2006, with a story about an illegal immigrant taking an executive's $800,000-a-year job for $600,000 a year. The Onion has reportedly invested about $1 million in the production and has hired 15 new staffers to focus on the production of this video broadcast.^[48] Carol Kolb, former Editor-in-Chief of The Onion, is the ONN's head writer; Will Graham is the showrunner and Executive Producer. On February 3, 2009, The Onion launched a spin-off of the ONN, the Onion Sports Network.

In a Wikinews interview in November 2007, former Onion President Mills said the ONN has been a huge hit. "We get over a million downloads a week, which makes it one of the more successful produced-for-the-Internet videos," said Mills. "If we’re not the most successful, we’re one of the most. It is a 24 hour news network. We have a new show that is part of the platform, but we also have a Sunday morning talk show that’s called In The Know and we just launched a morning show this last week called Today Now. It has been really exciting; we’ll have some new shows, show some archive footage and do some more in sports over the next year."^[9]

In January 2011, The Onion launched two TV shows on cable networks. Onion SportsDome premiered January 11 on Comedy Central.^[49] Onion News Network premiered January 21 on IFC.^[50]

In March 2011, IFC officially announced the renewal of the Onion News Network for a second season.^[51]

In June 2011, Comedy Central officially announced the cancellation of Onion SportsDome.^[52]

In August 2011, the Writers Guild of America, East, AFL-CIO announced the unionization of the Onion News Network writing staff, averting a potential strike which hinged on pay and benefits. It is also not the first time Onion, Inc. has been criticized for the way it treats its employees: In June 2011 A.V. Club Philadelphia city editor Emily Guendelsberger was the victim of an attack, and according to the Philadelphia Daily News, her job did not provide health insurance to cover hospital bills.^[53] According to the WGA, ONN was the only scripted, live-action program that had employed non-union writers.^[54] "The ONN writers stood together and won real improvements", said WGAE Executive Director Lowell Peterson. “We welcome them into the WGAE and we look forward to a productive relationship with the company.” Peterson noted that more than 70 Guild members from all of the New York-based comedy shows signed a letter supporting the ONN writers, and hundreds of Guild members sent emails to the producers.^{[55][56][57][58]}

In March 2012, IFC officially announced the cancellation of the Onion News Network.^[59]

[edit] Cast

• Joe Amato as Glen Bannon and Michael Bannon
• Michele Ammon as Jean Anne Whorton
• Bobbie Battista as herself
• Beau Baxter as Reggie Greengrass
• Jeremy Beiler as Jason Copeland
• Bob Bowdon as Brian Scott
• Julie Brister as LauraLee Hickock
• Todd Alan Crain as Jeff Tate
• Esther David as Jane Carmichael
• Dorothi Fox as Nancy Fichandler
• Kyla Grogan as Andrea Bennett
• Lori Hammel as Leslie Hillerman
• Brad Holbrook as Jim Haggerty
• Brian Huskey as Duncan Birch
• George Riddle as Joad Cressbeckler
• Bobby Rivers as Robert Haige
• Tracy Toth as Tracy Gill
• Jennifer Dorr White as Julianna McKannis
• Suzanne Sena as Ana Gentry and Brooke Alvarez
• John Cariani as Michael Falk

[edit] Continuing series

To further invoke the atmosphere of a 24-hour network, The Onion News Network video series includes items lifted from what are ostensibly ONN news shows and continuing reports:

• Today Now!: TN is a parody of morning lifestyle and news programs such as NBC's Today and ABC's Good Morning America. Hosted by Jim Haggerty (Brad Holbrook) and Tracy Gill (Tracy Toth), the style is typical of the breezy style often found in morning network television shows, with the presenters either uncritical or completely oblivious to the subject matter presented, regardless of the absurdity of the subject (e.g., Haggerty's earnest question about whether or not an omelet recipe strictly requires a metal shoe-horn to measure the butter into the pan).^[60]
• In The Know with Clifford Banes: A parody of Sunday morning pundit shows, ITK is supposedly hosted by Clifford Banes, who never actually appears on his own program due to a continuous succession of absurd or improbable circumstances, and is led by a guest host who explains why Mr. Banes cannot attend (e.g., "... filling in for Clifford Banes, who is wandering along I-97 in a bathrobe with no memory of who he is").^[61] An Onion-style current political event is examined earnestly by ITK's pundit panel from every angle regardless of how odd it might seem. In one 2011 sketch, Clifford Bane